Today I want to show you how we got one of our newer clients over a thousand contacts with just a $500 budget.
Understanding Our Process
Before we dive into the details, it’s important to understand our process. Several factors determine the success of your campaign:
Setup and Targeting
The first part is our setup, which includes the creatives, the copy, and our targeting. How well we set up your account plays a crucial role in the campaign’s performance. Our team ensures that every aspect of the setup aligns with your brand’s voice and goals.
The Offer
The offer itself is probably one of the most important factors. For example, a Buy One Get One (BOGO) offer can get subscribers for less than $2 each, unless there’s an issue with your restaurant’s reputation. We’ve found that compelling offers like these are critical in attracting a large audience quickly.
Reputation
Your restaurant’s reputation significantly impacts the campaign. If many people haven’t heard of you or have had bad experiences, the campaign might not perform well. However, if you have a good reputation, you should have nothing to worry about. Ensuring consistent quality and excellent customer service can bolster your reputation and, consequently, your marketing efforts.
Case Study: A New Client
We started a campaign for a new client on June 3rd. The audience responded well to the typical BOGO offer. As long as the cost per message is under $4, you can make money. Most of our clients get subscribers for under $2 per message, with some achieving as low as $0.48 per message.
Targeting Strategy
We target people over 21, focusing on those with discretionary income. Our audience size sweet spot is around 100,000 people. This size is effective because it’s small enough to exclude subscribers and continuously add new people. This approach ensures that the campaign remains fresh and engaging for a broad audience.
Placements and Ad Formats
We focus on Facebook feeds, video feeds, and Facebook Reels, avoiding Instagram and Twitter. We test different ad formats, including a single image with a call to action or an image with four smaller images to increase engagement. These placements have proven to be the most effective for our campaigns.
Results and Metrics
Despite estimated daily results suggesting low performance, we achieved around 50-60 subscribers per day. With a $500 ad spend, we gained over 1,000 subscribers, leading to substantial potential revenue growth. This level of performance showcases the effectiveness of a well-structured campaign and a compelling offer.
Referral Links
We included a referral link in our flow, allowing subscribers to share the offer with friends. About 10% of subscribers shared the link, significantly boosting our subscriber count. This referral strategy is an excellent way to expand your reach without additional costs.
Subscriber Engagement
We aim to convert subscribers into regular customers. Initial visits from subscribers were 145 out of 1,000, and we expect this number to double. The goal is to engage subscribers multiple times to establish a habit of visiting the restaurant. By fostering a sense of community and belonging, we can turn first-time visitors into loyal patrons.
Potential Revenue Growth
By maintaining a consistent subscriber base, restaurants can see their sales increase month after month. For example, converting just 5% of subscribers to spend $100 a month can add up to $23,000 in potential annual revenue. This steady growth underscores the importance of a well-managed subscriber list and continuous engagement.
Continuous Communication
After the initial automated sequence, we send 4-6 messages monthly based on the restaurant’s promotions, such as holiday specials or back-to-school offers. This ongoing communication keeps customers returning. It’s essential to keep your audience informed about new offers, events, and menu items to maintain their interest and patronage.
Conclusion
Hopefully, you found this information helpful. If you’d like to receive tips straight to your inbox, click on the chat bubble, and subscribe to our newsletter. Staying informed and utilizing proven strategies can significantly enhance your restaurant’s marketing efforts.
In addition to these strategies, it’s crucial to continuously monitor and adjust your campaigns based on performance metrics. Regularly reviewing the data allows for informed decisions that can further optimize your results. Collaborating with a team that understands the intricacies of restaurant marketing can also provide a significant advantage. By implementing these methods, you can not only increase your subscriber count but also drive substantial growth in sales and customer loyalty.
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